Privacy Policy

EBL (Expensive Brand Logo) – Privacy Policy (UK)

Last updated: 30/11/2025

1. Who We Are

EBL (Expensive Brand Logo) is a UK-based clothing brand. We act as the data controller for all information collected through our website.

Email: contact@expensivebrandlogo.com
Address: EBL, PO Box 4925, Henley-on-Thames, RG9 9LU

2. Information We Collect

We may collect the following types of information:

a. Information You Provide Directly

Name
Email address
Phone number
Billing & shipping address
Payment information (processed securely via payment providers)

b. Information Collected Automatically

IP address
Device and browser information
Usage data & browsing behaviour
Cookies and tracking data

c. Information From Third Parties

Shopify (store platform data)
Payment processors
Marketing & analytics platforms

3. How We Use Your Information

We use your information to:

Process and fulfil orders
Communicate with you (order updates, support)
Provide customer service
Send marketing communications (only with your consent)
Improve website performance and prevent fraud
Comply with UK legal requirements

4. Legal Basis for Processing (UK GDPR)

We process personal data based on:

Contractual necessity – to fulfil your order
Legitimate interests – to operate and improve our business
Consent – for marketing & cookies
Legal obligations – tax, fraud prevention, record-keeping

5. How We Share Your Information

We only share your information with essential service providers, such as:

Shopify (store hosting and data storage)
Payment processors
Shipping & logistics partners
Marketing and analytics platforms
Law enforcement (only when legally required)

We do not sell your personal data.

6. Cookies & Tracking Technologies

We use cookies for:

Website functionality
Analytics
Personalised marketing

You can manage or disable cookies through your browser settings at any time.

7. Marketing Communications

If you opt in, we may send:

Promotions
New product announcements
Exclusive offers

You can unsubscribe anytime using the link in any marketing email.

8. Data Storage & Security

Your data is protected using:

Secure servers
Encryption
Restricted access controls

Shopify stores customer information securely and may process data internationally using approved safeguards.

9. Data Retention

We retain personal data only as long as necessary:

Order data: 6 years (legal requirement)
Marketing data: Until you unsubscribe
Analytics data: 12–24 months

10. Your Rights Under UK GDPR

You may request:

Access to your data
Correction of inaccurate data
Deletion (“right to be forgotten”)
Restriction of processing
Objection to marketing
Data portability
Withdrawal of consent at any time

You may also contact the UK ICO: ico.org.uk

11. Children’s Privacy

Our website is not intended for individuals under 16 years of age, and we do not knowingly collect their data.

12. International Data Transfers

Shopify may transfer data outside the UK using approved lawful safeguards, such as Standard Contractual Clauses.

13. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will appear on this page with an updated “Last updated” date.

14. Contact Us

For privacy-related questions: